Publications & Books
Guides and books I've written or co-authored to help developers and businesses master Salesforce, Apex, and cloud systems.
Salesforce Development Lifecycle and Deployments
Master Salesforce application lifecycle management. Explore sandbox models, source control setups, automated deployments, and release strategies using Salesforce DX.
Play by Play: Mastering Salesforce Metadata Merge Strategies
Understand modern sandbox planning and Git conflict resolution strategies. Learn to successfully merge Salesforce metadata and manage source-tracked code changes in enterprise teams.
Play by Play: Salesforce Integration on a Budget
Discover cost-effective integration strategies for Salesforce. Learn how to connect APIs, leverage low-code out-of-the-box features, and build budgets-friendly workflows without writing complex code.
Play by Play: Maximize Your Value through Salesforce Coding Best Practices
Learn critical Salesforce development and coding best practices to write high-performing Apex, optimize execution speeds, handle governor limits, and build highly maintainable solutions.
Learning Apex Programming
An in-depth, hands-on developer's guide to writing business logic, triggers, controllers, and custom integrations on the Salesforce platform using Apex. Co-authored with Michael Wicherski, this book guides developers from basic syntax to enterprise architecture patterns and automated testing.
Salesforce.com For Dummies (5th Edition)
A comprehensive, bestselling guide to managing sales, marketing, and customer service operations using Salesforce. Co-authored with Liz Kao and Tom Wong, this edition is updated with newer Lightning features and admin tools.
Salesforce.com's Service Cloud For Dummies
The first book dedicated to Salesforce's Service Cloud. Co-authored with Liz Kao and Tom Wong, this guide helps businesses set up and run world-class customer service operations, covering case management, call center integration, customer portals, and service analytics.